Recently my small publication company had offers from several sources to arrange reviews for its Kindle books for an unspecified price. “At least forty reviews” one promised. This is unconscionable. Reviews have become a major element in the success or otherwise of Kindle books, especially those of otherwise unknown authors. I’ve often wondered at the frequently inane and disconnected reviews that turn up for many new titles giving them five stars. Obviously these are not validated purchasers although who knows? When books only cost 99 cents it may work out financially in the end to get the recruited reviewers to buy the books while the author/publisher shells out however much they pay to the review company. No wonder there is so much rubbish around. But given the difficulties now with getting in front of readers’ eyes – why on earth Amazon decided to give up on the “Also Boughts” – it’s not surprising that people will come up with scams of various kinds. Book reviewing itself is a weird business. Check out the comments below by TIME reviewer Lev Grossman from a while back.
Imagine writing a thousand page novel which everybody hates.
Following my long-standing interest in German art, especially my work on Neo Rauch and Gerhard Richter, I decided to see what had been going on in the German novel lately. I cruised through a few lists looking for something that piqued my interest. I chose and ordered a few from Book Depository which has a great European language selection. Being hasty and lazy, I based my choice on review comments and catalogue descriptions without looking carefully into details. I can read in German, but slowly. I came across one which was highly praised – by the publishers, as it turned out. It won the German Book Prize in 2008. Der Turm (The Tower) by Uwe Tellkamp offers a “monumental panorama” of the former DDR (East Germany) across three generations in decaying Dresden. Sounded good to me, if a bit intense. I put it with the order, which will arrive in a week or so. I discovered that there is an English translation, published by Penguin in 2014, but I wanted to do the German thing. Why not?
Well, one reason might be that the book is around 1000 pages long, and that’s in paperback. I hadn’t realized that when I bought it. Since I read mostly in bed, this is exactly the kind of book I vowed and declared I would never buy again, once the miracle of Kindle turned up. (German books aren’t available on Kindle, or if they are I can’t work out how to buy them). I can’t even imagine how to physically manage reading a book of this size in bed. I realized I had made a stupid and expensive mistake, but by then it was too late.
A day or so later I realized this simple purchasing episode clarified some things about myself which annoy me so much, the stuff in my auto-critique basket. Lack of careful attention to what I am doing. Impulsiveness. Ordering things online at midnight. Ignoring my own resolutions. And because I have been reading obsessively in the genre of subjective non- or semi-fiction (Knausgaard and now Carrère) I kept finding myself composing paragraphs about how this was actually a signal to me about myself, something I really should pay attention to, a message from the Great Beyond or maybe it’s the Deep Inside, the Unconscious.
Finally, though, I realized that my biggest mistake was not reading any actual reviews before I bought the damn thing. Cripes! It seems to be the most incredibly boring book that anyone has ever come across. Although the publisher’s blurb and remarks by a few London-based literati suggested it was an “epic” exploration, on the English-language Goodreads site there were 56 reviews and all of them were one star, which is the lowest you can give. And several of these were in German. I have never before seen such revulsion and disdain. Here’s what some said: “I just can’t get past the ridiculous writing style and overblown descriptions in this book … spurious, convoluted and self-congratulatory”. “A thousand-page cringe fest, arid scenes from the lives of the lifeless”. “Absolutely terrible!” Lots of people left no comment, only their voluble single star.
How would you feel, writing a book so unbelievably long, which all your readers seemingly hate? I mean it’s hard enough to get people to review your books in the first place, but what if they’re all totally negative? Is it better to be ignored or condemned? Then again, how does such a book even get published? There are thousands of writers all over the world, struggling along day after day, approaching agents and publishers with panting enthusiasm, only to be rejected time and again, consigned to the slush pile and thence to the Kindle quagmire, if they can even get that far. And here is someone who writes and writes and writes in a turgid prose with achingly dull detail and not only is he published in both English and German but he wins a prize. Go figure!