Recently my small publication company had offers from several sources to arrange reviews for its Kindle books for an unspecified price. “At least forty reviews” one promised. This is unconscionable. Reviews have become a major element in the success or otherwise of Kindle books, especially those of otherwise unknown authors. I’ve often wondered at the frequently inane and disconnected reviews that turn up for many new titles giving them five stars. Obviously these are not validated purchasers although who knows? When books only cost 99 cents it may work out financially in the end to get the recruited reviewers to buy the books while the author/publisher shells out however much they pay to the review company. No wonder there is so much rubbish around. But given the difficulties now with getting in front of readers’ eyes – why on earth Amazon decided to give up on the “Also Boughts” – it’s not surprising that people will come up with scams of various kinds. Book reviewing itself is a weird business. Check out the comments below by TIME reviewer Lev Grossman from a while back.