I have reached a point in my writing and publishing activities where I must seriously ask: why publish at all? I haven’t published much yet but I have a lot of plans and proposals in the mix and several are at the point of fulfilment. Various things have held me up – some in the “real world” but others in that weird interior zone where the writer actually feels most alive but also most threatened and alarmed and fearful and excited, something which I suspect only other similarly benighted souls will understand. There really should be psychiatric services for writers, to help them work out what they are doing and why.
But as time passes, and especially with the impact of AI, the question becomes more acute than ever. There are 32.8 million published titles on Amazon now and more every day. It is possible that AI written books are flooding the market, although there seems to be no way to work out if this is true or not. Amazon now will only allow you to publish something like THREE BOOKS A DAY. Can this be true? Nobody can write three books a day. However the various online writers forums I participate in do seem to have members who think nothing of writing a book in two or three or four weeks: that is from start to finish, including editing, proofreading and maybe designing the covers as well. The fans of these writers are passionate and apparently faithful. They expect the writer’s new books ASAP and pre-order slavishly, or so it seems.
THE DASH AND DOLLY EFFECT
I just finished watching a mystery drama mini-series on Netflix, The Perfect Couple, starring Nicole Kidman as a popular writer, Greer Garrison Winbury, whose books are about the endless romance of Dash and Dolly. The readers imagine these are the writer herself and her husband Tag, played by Liev Schreiber, who in real life is alcoholic, louche, unfaithful and most unattractive. Based on a 2018 novel of the same name by Elin Hildebrand, the story is about the interpenetration of fictional and real life, and its negotiation in contemporary culture. [It’s what my favourite analytic writer of the moment, Hans-Joachim Maaz calls “Die Falsche Leben” – FALSE LIFE. If you speak German there are interviews with him on Youtube: https://www.youtube.com/watch?v=KN6i6MYBbjI but only one of his books has been published in English.]

A brilliantly disturbing scene takes place at the launch of Greer’s 32nd novel in the series, when the “real world” life of Dash and Dolly comes to a crashing end in a bookstore full of passionate fans. As the truth of their relationship emerges – and a horrible truth it is – the fans fall into despair and horror, worse than anything they ever imagined. The scenario of this story emerges from the very peculiar intersection right now between writers and readers, amidst the technical possibilities of rapid production where fictions drawn out into endless series of almost identical stories, become the source of recognition and success for glamorous lady writers in particular, and sites of identity for readers obviously deprived of whatever it is they crave in the way of success, love, happiness and recognition. Readers’ identification with fictional characters is at the heart of this process.
WHY DON’T I WANT TO WRITE BOOKS ABOUT DASH AND DOLLY?
It’s called “writing to market” in online writing circles, and ever since I was first introduced to this term around a decade ago at a seminar at the Australian Society of Authors I have been wrestling with the concept from many angles. It’s the baked beans problem again. The fact is, I want to use the agency and freedom of independent publishing but I don’t want to “write to market”.
I know this raises almost terminal issues. What I write isn’t any of the popular genres which work so well on Amazon. I can’t even work out what genre I am writing in. Some is memoir, yes, and maybe some is literary fiction. most of my books will appeal mainly to “classic” readers, that is, women of a certain age who buy books in book-shops and go to literary events and festivals, but they don’t buy independently published print-on-demand books and they all hate Amazon. My “take” on things doesn’t quite fit the mould either. My perspectives are too diverse, the experiences I draw on are far from the “normal” life, let alone the “false” one which prevails today. I will put a Paypal button on these books for Australian/New Zealand readers who want paperback versions and see if that works for those who don’t or won’t buy through Amazon. The independent bookshops’ prices are absurd: my book Revolutionary Baby finished up costing those who ordered it from their favourite independent bookshop over $30.00, even though I know the cost of production in Australia is in the order of $7.00.
Should I bother going on and publishing the other three novels I have written? They are all set in the 1980s which now feels like a hundred centuries ago. The memoirs are set even earlier: 1960s, 1970s. But I guess that makes them historical. There is a special category for that on Amazon.
As for doing something completely different: I have written the first volume of a series which I plan to publish under a pen name. It is a post-apocalyptic narrative set in 2050 and “stars” two female characters, young women with distinctive talents and histories. It needs a final edit. I don’t plan to spend money on Amazon or Facebook ads.
All I can be sure of is that the books I have written will exist in print and/or electronic copies in a few libraries, and a few will receive them as gifts from me and maybe want to pass them on. Is that enough?